How to Promote Company Culture to Attract the Right Talent
In today’s competitive job market, salary and benefits are no longer the only deciding factors for job seekers. More and more candidates want to work for organisations that align with their values, offer a sense of purpose and foster a positive company culture. So, how can you effectively promote your business culture to attract and retain the right people?
Define Your Company Culture
Before you can promote your culture, you need to be clear on what it is.
What does your company stand for?
What values drive your team?
How do you work together and support each other?
What makes your business a great place to work?
Write down your mission, values, and company behaviours then ensure they’re reflected in every touchpoint, from job ads to your careers page.
Showcase Culture in Your Job Descriptions
Job seekers often research potential employers long before applying. That’s why your job ads are a key opportunity to highlight culture.
Instead of just listing duties and requirements include:
- A short section on your company culture
- Team values and leadership style
- Perks that reflect your environment (flexibility, wellness schemes, team socials, etc.)
- Quotes or testimonials from existing staff
Optimise job posts with keywords like “collaborative team,” “inclusive workplace,” “employee-focused culture,” or “values-driven company.”
Make Your Careers Page Stand Out
Your careers or ‘Work With Us’ page should give job seekers a real insight into what it’s like to be part of your company.
Include:
- Employee testimonials or case studies
- Day-in-the-life stories
- Photos and videos from events, team meetings or community initiatives
- A list of your core values
- Any awards, accreditations or CSR (Corporate Social Responsibility) initiatives
This content not only builds trust. It also helps with search engine optimisation, making your site more visible when candidates search terms like “best company cultures in (location)” or “employers with good work life balance.”
Share Culture on Social Media
Don’t just talk about culture—show it. Use your social media channels to spotlight your people, values, and day-to-day life at your company. Share:
- Behind-the-scenes photos and videos
- Team milestones and celebrations
- Volunteer days or charity events
- Employee recognition posts
- Team-building activities
Use relevant hashtags like #LifeAt[YourCompany], #CompanyCulture, #HiringNow to increase visibility.
Encourage Employee Advocacy
Your employees are the best voice for your company.
Encourage them to:
- Leave positive reviews on social media platforms
- Share job openings on their LinkedIn
- Talk about what they enjoy most about working at your company
Real voices build credibility and can have a huge influence on potential hires.
Be Transparent in Interviews
During the recruitment process, be honest about your culture. Don’t oversell or hide challenges.
Let candidates:
- Ask questions about the work environment
- Meet team members
- Hear about development opportunities
- Understand expectations and what success looks like
A good cultural fit works both ways. It helps you retain talent and improves employee satisfaction long term.
Collect and Act on Feedback
Finally, promoting culture doesn’t stop once you’ve hired someone.
Keep asking:
- Do our employees feel aligned with our values?
- Are we living up to what we promote?
- What could we improve?
Use employee surveys, exit interviews or even anonymous feedback tools to stay on track.
Promoting your company culture effectively can give you a real edge in attracting top talent. It helps build trust, improves employer branding, and increases the chances of hiring people who’ll thrive within your team.
At 2020 Recruitment, we help companies across the UK attract the right candidates. Not just skills based but cultural fit too. If you’re hiring and want help shaping your messaging, we’d love to chat.
Call: 01592 805600
Email: [email protected]
Visit: www.2020-recruitment.com
